Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: An event history analysis

Journal of International Business Studies

Volumn 40, Issue 2, 2009, Pages 301-320

  Yeniyurt, Sengun ^a,b   Townsend, Janell D ^c   Cavusgil, S Tamer ^d   Ghauri, Pervez N ^e  

^a RUTGERS UNIVERSITY   (United States)

^b RUTGERS UNIVERSITY   (United States)

^c OAKLAND UNIVERSITY   (United States)

^d GEORGIA STATE UNIVERSITY   (United States)

^e KING'S COLLEGE LONDON   (United Kingdom)

Author keywords

Co evolutionary framework; Cultural distance; Event history analysis; Hazard rate models; International alliances

Indexed keywords

EID: 59449103640     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/jibs.2008.62     Document Type: Article

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