Strategic fit in industrial alliances: An empirical test of governance value analysis

Journal of Marketing Research

Volumn 42, Issue 3, 2005, Pages 346-357

  Ghosh, Mrinal ^a   John, George ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24344474931     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.2005.42.3.346     Document Type: Article

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