메뉴 건너뛰기




Volumn 26, Issue 4, 1998, Pages 274-292

Foreign market entry mode choice of service firms: A contingency perspective

Author keywords

[No Author keywords available]

Indexed keywords


EID: 22444453614     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070398264002     Document Type: Review
Times cited : (197)

References (83)
  • 1
    • 0002855029 scopus 로고
    • Socio-Cultural Distance and the Choice of Joint Venture: A Contingency Perspective
    • Agarwal, Sanjeev. 1994. "Socio-Cultural Distance and the Choice of Joint Venture: A Contingency Perspective." Journal of International Marketing 2 (2): 63-80.
    • (1994) Journal of International Marketing , vol.2 , Issue.2 , pp. 63-80
    • Agarwal, S.1
  • 2
    • 84992988621 scopus 로고
    • Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors
    • _ and Sridhar N. Ramaswami. 1992. "Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors." Journal of International Business Studies 23 (1): 1-27.
    • (1992) Journal of International Business Studies , vol.23 , Issue.1 , pp. 1-27
    • Ramaswami, S.N.1
  • 4
    • 84986146859 scopus 로고
    • Modes of Entry : A Transaction Cost Analysis and Propositions
    • Anderson, Erin and Hubert Gatignon. 1986. "Modes of Entry : A Transaction Cost Analysis and Propositions" Journal of International Business Studies 17 (Fall): 1-26.
    • (1986) Journal of International Business Studies , vol.17 , Issue.FALL , pp. 1-26
    • Anderson, E.1    Gatignon, H.2
  • 5
    • 0030542558 scopus 로고    scopus 로고
    • Vertical Keiretsu and International Market Entry: The Case of the Japanese Automobile Ancillary Industry
    • Banerji, Kunal and Rakesh B. Sambharya. 1996. "Vertical Keiretsu and International Market Entry: The Case of the Japanese Automobile Ancillary Industry." Journal of International Business Studies 27 (1): 89-113.
    • (1996) Journal of International Business Studies , vol.27 , Issue.1 , pp. 89-113
    • Banerji, K.1    Sambharya, R.B.2
  • 8
    • 84995144944 scopus 로고
    • Splintering and Disembodiment of Services in Developing Nations
    • Bhagwati, Jagdish N. 1984. "Splintering and Disembodiment of Services in Developing Nations." The World Economy 7 (June): 133-144.
    • (1984) The World Economy , vol.7 , Issue.JUNE , pp. 133-144
    • Bhagwati, J.N.1
  • 9
    • 0009108166 scopus 로고
    • Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions
    • Bharadwaj, Sundar G., P. Rajan Varadarajan, and John Fahy. 1993. "Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions." Journal of Marketing 58 (October): 83-99.
    • (1993) Journal of Marketing , vol.58 , Issue.OCTOBER , pp. 83-99
    • Bharadwaj, S.G.1    Rajan Varadarajan, P.2    Fahy, J.3
  • 10
    • 0000400618 scopus 로고
    • The Contributions of Marketing to Strategic Management
    • Biggadike, E. Ralph. 1981. "The Contributions of Marketing to Strategic Management." Academy of Management Review 6 (4): 621-632.
    • (1981) Academy of Management Review , vol.6 , Issue.4 , pp. 621-632
    • Biggadike, E.R.1
  • 12
    • 85131589881 scopus 로고
    • A Synthesis of Foreign Direct Investment Theories and Theories of the Multinational Enterprise
    • Calvet, A. Louis. 1984. "A Synthesis of Foreign Direct Investment Theories and Theories of the Multinational Enterprise." Journal of International Business Studies 12 (Spring-Summer): 43-59.
    • (1984) Journal of International Business Studies , vol.12 , Issue.SPRING-SUMMER , pp. 43-59
    • Calvet, A.L.1
  • 13
    • 84989035978 scopus 로고
    • Growth Strategies of Service Firms
    • Carman, James M. and Eric Langeard. 1980. "Growth Strategies of Service Firms." Strategic Management Journal 1 (January-March): 7-22.
    • (1980) Strategic Management Journal , vol.1 , Issue.JANUARY-MARCH , pp. 7-22
    • Carman, J.M.1    Langeard, E.2
  • 15
    • 0003092307 scopus 로고    scopus 로고
    • Toward a Theory of International Services: Marketing Intangibles in a World of Nations
    • Clark, Terry, Daniel Rajaratnam, and Timothy Smith. 1996. "Toward a Theory of International Services: Marketing Intangibles in a World of Nations." Journal of International Marketing 4 (2): 9-28.
    • (1996) Journal of International Marketing , vol.4 , Issue.2 , pp. 9-28
    • Clark, T.1    Rajaratnam, D.2    Smith, T.3
  • 16
    • 0011498028 scopus 로고
    • Marketing Services Internationally: Barriers and Management Strategies
    • Dahringer, Lee D. 1991. "Marketing Services Internationally: Barriers and Management Strategies." Journal of Services Marketing 5 (Summer): 5-17.
    • (1991) Journal of Services Marketing , vol.5 , Issue.SUMMER , pp. 5-17
    • Dahringer, L.D.1
  • 17
    • 84984726793 scopus 로고
    • The Location of Foreign Direct Investment Activity: Country Characteristics and Experience Effects
    • Davidson, William H. 1980. "The Location of Foreign Direct Investment Activity: Country Characteristics and Experience Effects." Journal of International Business Studies 11 (Fall): 9-22.
    • (1980) Journal of International Business Studies , vol.11 , Issue.FALL , pp. 9-22
    • Davidson, W.H.1
  • 20
    • 0003153866 scopus 로고
    • Technology Partnerships between Larger and Smaller Firms: Some Critical Issues
    • Doz, Yves L. 1988. "Technology Partnerships Between Larger and Smaller Firms: Some Critical Issues." International Journal of Management and Organization 17 (4): 31-57.
    • (1988) International Journal of Management and Organization , vol.17 , Issue.4 , pp. 31-57
    • Doz, Y.L.1
  • 21
    • 84981580027 scopus 로고
    • Exploring Changing Patterns of International Production. in Defense of the Eclectic Theory
    • Dunning, John H. 1979. "Exploring Changing Patterns of International Production. In Defense of the Eclectic Theory." Oxford Bulletin of Economics and Statistics 41 (4): 269-295.
    • (1979) Oxford Bulletin of Economics and Statistics , vol.41 , Issue.4 , pp. 269-295
    • Dunning, J.H.1
  • 23
    • 84949385951 scopus 로고
    • Entry Mode Choice in Service Industries
    • Erramilli, M. Krishna. 1990. Entry Mode Choice in Service Industries." International Marketing Review 7 (5): 50-62.
    • (1990) International Marketing Review , vol.7 , Issue.5 , pp. 50-62
    • Erramilli, M.K.1
  • 24
    • 84984729488 scopus 로고
    • The Experience Factor in Foreign Market Entry Behavior of Service Firms
    • _. 1991. "The Experience Factor in Foreign Market Entry Behavior of Service Firms." Journal of International Business Studies 22 (3): 479-502.
    • (1991) Journal of International Business Studies , vol.22 , Issue.3 , pp. 479-502
  • 25
    • 0030500071 scopus 로고    scopus 로고
    • Nationality and Subsidiary Ownership Patterns in Multinational Corporations
    • _. 1996. "Nationality and Subsidiary Ownership Patterns in Multinational Corporations." Journal of International Business Studies 27 (2): 225-248.
    • (1996) Journal of International Business Studies , vol.27 , Issue.2 , pp. 225-248
  • 26
    • 0001157867 scopus 로고
    • Choice of Foreign Market Entry Modes by Service Firms: Role of Market Knowledge
    • _ and C. P. Rao. 1990. "Choice of Foreign Market Entry Modes by Service Firms: Role of Market Knowledge." Management International Review 30 (2): 135-150.
    • (1990) Management International Review , vol.30 , Issue.2 , pp. 135-150
    • Rao, C.P.1
  • 27
    • 0041410691 scopus 로고
    • Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach
    • _ and _ 1993. "Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach." Journal of Marketing 51 (July): 19-38.
    • (1993) Journal of Marketing , vol.51 , Issue.JULY , pp. 19-38
  • 28
    • 36248991739 scopus 로고
    • The Multinational Corporation's Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation
    • Gatignon, Hubert and Erin Anderson. 1988. "The Multinational Corporation's Degree of Control Over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation." Journal of Law, Economics and Organization 4 (Fall): 305-336.
    • (1988) Journal of Law, Economics and Organization , vol.4 , Issue.FALL , pp. 305-336
    • Gatignon, H.1    Anderson, E.2
  • 29
    • 0000002742 scopus 로고
    • Contingency Perspective of Organizational Strategy: A Critical Review of the Empirical Research
    • Ginsberg, Ari and N. Venkatraman. 1985. "Contingency Perspective of Organizational Strategy: A Critical Review of the Empirical Research." Academy of Management Review 10 (3): 421-434.
    • (1985) Academy of Management Review , vol.10 , Issue.3 , pp. 421-434
    • Ginsberg, A.1    Venkatraman, N.2
  • 30
    • 0039725365 scopus 로고
    • Developments in International Mode of Entry Analysis
    • Goodnow, James D. 1985. "Developments in International Mode of Entry Analysis." International Marketing Review 2 (Autumn): 17-30.
    • (1985) International Marketing Review , vol.2 , Issue.AUTUMN , pp. 17-30
    • Goodnow, J.D.1
  • 31
    • 0002941514 scopus 로고
    • Environmental Determinants of Overseas Market Entry Strategies
    • _ and James H. Hansz. 1972. "Environmental Determinants of Overseas Market Entry Strategies." Journal of International Business Studies 3 (Spring): 33-60.
    • (1972) Journal of International Business Studies , vol.3 , Issue.SPRING , pp. 33-60
    • Hansz, J.H.1
  • 32
    • 0000419005 scopus 로고
    • The Determinants of U.S. Foreign Investment: An Empirical Examination
    • Green, Robert T. and William H. Cunningham. 1975. "The Determinants of U.S. Foreign Investment: An Empirical Examination." Management International Review 15 (2/3): 113-120.
    • (1975) Management International Review , vol.15 , Issue.2-3 , pp. 113-120
    • Green, R.T.1    Cunningham, W.H.2
  • 34
    • 0000285329 scopus 로고
    • Toward an Empirical Prioritization of Contingency Variables for Business Strategy
    • Hambrick, Donald C. and David Lei. 1985. "Toward an Empirical Prioritization of Contingency Variables for Business Strategy." Academy of Management Journal 28 (4): 763-788.
    • (1985) Academy of Management Journal , vol.28 , Issue.4 , pp. 763-788
    • Hambrick, D.C.1    Lei, D.2
  • 35
    • 84986161693 scopus 로고
    • Competition for Competence and Interpartner Learning Within International Strategic Alliances
    • Hamel, Gary. 1991. "Competition for Competence and Interpartner Learning Within International Strategic Alliances." Strategic Management Journal 12 (Winter Special Issue): 83-103.
    • (1991) Strategic Management Journal , vol.12 , Issue.WINTER SPEC. ISSUE , pp. 83-103
    • Hamel, G.1
  • 37
    • 0001626893 scopus 로고
    • Exit Barriers and Vertical Integration
    • _. 1985a. Exit Barriers and Vertical Integration." Academy of Management Journal 28 (3): 686-697.
    • (1985) Academy of Management Journal , vol.28 , Issue.3 , pp. 686-697
  • 38
    • 0001543006 scopus 로고
    • Vertical Integration and
    • _. 1985b. "Vertical Integration and Corporate Strategy." Academy of Management Journal 28 (2): 397-425.
    • (1985) Academy of Management Journal , vol.28 , Issue.2 , pp. 397-425
    • Strategy, C.1
  • 41
    • 0001704771 scopus 로고
    • A Strategic Model for the U.S. Brewing Industry: 1952-1971
    • Hatten, K. J., D. E. Schendel, and A. C. Cooper. 1978. "A Strategic Model for the U.S. Brewing Industry: 1952-1971." Academy of Management Journal 21 (4): 592-610.
    • (1978) Academy of Management Journal , vol.21 , Issue.4 , pp. 592-610
    • Hatten, K.J.1    Schendel, D.E.2    Cooper, A.C.3
  • 42
    • 84989133289 scopus 로고
    • An Eclectic Theory of the Choice of International Entry Mode
    • Hill, Charles W. L., Peter Hwang, and W. C. Kim. 1990. "An Eclectic Theory of the Choice of International Entry Mode." Strategic Management Journal 11 (2): 117-128.
    • (1990) Strategic Management Journal , vol.11 , Issue.2 , pp. 117-128
    • Hill, C.W.L.1    Hwang, P.2    Kim, W.C.3
  • 46
    • 85088437439 scopus 로고
    • The Internationalization Process of the Firm - A Model of Knowledge Development and Increasing Foreign Market Commitments
    • Spring-Summer
    • Johanson, Jan and Jan-Eric Vahlne. 1977. "The Internationalization Process of the Firm - A Model of Knowledge Development and Increasing Foreign Market Commitments." Journal of International Business Studies 8 (Spring-Summer): 23-32.
    • (1977) Journal of International Business Studies , vol.8 , pp. 23-32
    • Johanson, J.1    Vahlne, J.-E.2
  • 48
    • 0037758317 scopus 로고
    • First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Proposition
    • Kerin, Roger A., P. Rajan Varadarajan, and Robert A. Peterson. 1992. "First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Proposition." Journal of Marketing 56 (October): 33-52.
    • (1992) Journal of Marketing , vol.56 , Issue.OCTOBER , pp. 33-52
    • Kerin, R.A.1    Rajan Varadarajan, P.2    Peterson, R.A.3
  • 49
    • 84984722656 scopus 로고
    • Global Strategy and Multinationals' Entry Mode Choice
    • Kim, W. Chan and Peter Hwang. 1992. "Global Strategy and Multinationals' Entry Mode Choice." Journal of International Business Studies 23(1): 29-53.
    • (1992) Journal of International Business Studies , vol.23 , Issue.1 , pp. 29-53
    • Kim, W.C.1    Hwang, P.2
  • 50
    • 0001980985 scopus 로고
    • Becoming an Effective Global Competitor
    • _ and Renee A. Mauborgne. 1988. "Becoming an Effective Global Competitor." Journal of Business Strategy 9 (January-February): 33-37.
    • (1988) Journal of Business Strategy , vol.9 , Issue.JANUARY-FEBRUARY , pp. 33-37
    • Mauborgne, R.A.1
  • 51
    • 0000405761 scopus 로고
    • Firm Specific Strategic Advantages and Foreign Direct Investment Behavior of Firms: The Case of Japanese Semi-Conductor Firms
    • Summer
    • Kimura, Yui. 1989. "Firm Specific Strategic Advantages and Foreign Direct Investment Behavior of Firms: The Case of Japanese Semi-Conductor Firms." Journal of International Business Studies 20 (Summer): 296-314.
    • (1989) Journal of International Business Studies , vol.20 , pp. 296-314
    • Kimura, Y.1
  • 52
    • 84989051609 scopus 로고
    • Joint Venture: Theoretical and Empirical Perspectives
    • Kogut, Bruce. 1988. "Joint Venture: Theoretical and Empirical Perspectives." Strategic Management Journal 9 (July-August): 319-332.
    • (1988) Strategic Management Journal , vol.9 , Issue.JULY-AUGUST , pp. 319-332
    • Kogut, B.1
  • 53
    • 84986761880 scopus 로고
    • The Effect of National Culture on the Choice of Entry Mode
    • _ and Harbir Singh. 1988. "The Effect of National Culture on the Choice of Entry Mode." Journal of International Business Studies 19 (3): 411-432.
    • (1988) Journal of International Business Studies , vol.19 , Issue.3 , pp. 411-432
    • Singh, H.1
  • 54
    • 0020469180 scopus 로고
    • The Monopolistic Advantages of Multinationals: Lessons from Foreign Investment in the U.S
    • Lall, Sanjaya and N. S. Siddharthan. 1982. "The Monopolistic Advantages of Multinationals: Lessons From Foreign Investment in the U.S." Economic Journal 92 (September): 668-683.
    • (1982) Economic Journal , vol.92 , Issue.SEPTEMBER , pp. 668-683
    • Lall, S.1    Siddharthan, N.S.2
  • 55
    • 84989078868 scopus 로고
    • Foreign Entry and Survival: Effects of Strategic Choices on Performance in International Markets
    • Li, Jiatao. 1995. "Foreign Entry and Survival: Effects of Strategic Choices on Performance in International Markets." Strategic Management Journal 16 (June): 333-351.
    • (1995) Strategic Management Journal , vol.16 , Issue.JUNE , pp. 333-351
    • Li, J.1
  • 56
    • 0001836610 scopus 로고
    • Classifying Services to Gain Strategic Marketing Insights
    • Summer
    • Lovelock, Christopher H. 1983. "Classifying Services to Gain Strategic Marketing Insights." Journal of Marketing 47 (Summer): 9-20.
    • (1983) Journal of Marketing , vol.47 , pp. 9-20
    • Lovelock, C.H.1
  • 57
    • 0003711260 scopus 로고    scopus 로고
    • Upper Saddle River, NJ: Prentice Hall
    • _. 1996. Services Marketing. 3rd ed. Upper Saddle River, NJ: Prentice Hall.
    • (1996) Services Marketing. 3rd Ed.
  • 58
    • 0030538236 scopus 로고    scopus 로고
    • Developing Global Strategies for Service Business
    • Winter
    • _ and George S. Yip. 1996. "Developing Global Strategies for Service Business." California Management Review 38 (Winter): 64-86.
    • (1996) California Management Review , vol.38 , pp. 64-86
    • Yip, G.S.1
  • 59
    • 24644456652 scopus 로고
    • Coping with the 'New Protectionism': How Companies Are Learning to Love It
    • Merritt, Giles. 1986. "Coping With the 'New Protectionism': How Companies Are Learning to Love It." International Management 41 (September): 20-26.
    • (1986) International Management , vol.41 , Issue.SEPTEMBER , pp. 20-26
    • Merritt, G.1
  • 60
    • 0001588450 scopus 로고
    • Toward a Core Typology of Service Organizations
    • Mills, Peter K. and Newton Margulies. 1980. "Toward a Core Typology of Service Organizations." Academy of Management Review 5 (2): 255-265.
    • (1980) Academy of Management Review , vol.5 , Issue.2 , pp. 255-265
    • Mills, P.K.1    Margulies, N.2
  • 62
    • 0000212069 scopus 로고    scopus 로고
    • Emerging Market Conditions and Their Impact on First Mover Advantages: An Integrative Review
    • Nakata, Cheryl and K. Sivakumar. 1997. "Emerging Market Conditions and Their Impact on First Mover Advantages: An Integrative Review." International Marketing Review 14 (6): 461-485.
    • (1997) International Marketing Review , vol.14 , Issue.6 , pp. 461-485
    • Nakata, C.1    Sivakumar, K.2
  • 63
    • 0003065820 scopus 로고
    • The Role of Location-Related Factors in U.S. Banking Involvement Abroad: An Empirical Examination
    • Fall
    • Nigh, Douglas, Kang K. Cho, and Suresh Krishnan. 1986. "The Role of Location-Related Factors in U.S. Banking Involvement Abroad: An Empirical Examination." Journal of International Business Studies 23 (Fall): 59-72.
    • (1986) Journal of International Business Studies , vol.23 , pp. 59-72
    • Nigh, D.1    Cho, K.K.2    Krishnan, S.3
  • 65
    • 0043250004 scopus 로고
    • A Typology of Service Firms in International Markets: A Empirical Investigation
    • Patterson, Paul G. and Muris Cicic. 1995. "A Typology of Service Firms in International Markets: A Empirical Investigation." Journal of International Marketing 3 (4): 57-83.
    • (1995) Journal of International Marketing , vol.3 , Issue.4 , pp. 57-83
    • Patterson, P.G.1    Cicic, M.2
  • 68
    • 25644438562 scopus 로고
    • China Trade Rift with U. S. Deepens
    • January 29
    • Rosenbaum, David E. 1995. "China Trade Rift With U. S. Deepens." New York Times, January 29, pp. 1-4.
    • (1995) New York Times , pp. 1-4
    • Rosenbaum, D.E.1
  • 69
    • 84995142611 scopus 로고
    • Identifying the Issues in Trade in Services
    • Sampson, Gary P. and Richard H. Snape. 1985. "Identifying the Issues in Trade in Services." The World Economy 8 (June): 171-182.
    • (1985) The World Economy , vol.8 , Issue.JUNE , pp. 171-182
    • Sampson, G.P.1    Snape, R.H.2
  • 70
    • 0002705824 scopus 로고
    • Breaking Free from Product Marketing
    • Shostack, Lynn G. 1977. "Breaking Free From Product Marketing." Journal of Marketing 41 (April): 73-80.
    • (1977) Journal of Marketing , vol.41 , Issue.APRIL , pp. 73-80
    • Shostack, L.G.1
  • 71
    • 85034171541 scopus 로고
    • The latest Films for Just $2: Russia's Video Piracy Booms
    • April 11, sec. A1
    • Specter, Michael. 1995. "The latest Films for Just $2: Russia's Video Piracy Booms." New York Times, April 11, sec. A1, A7.
    • (1995) New York Times
    • Specter, M.1
  • 72
    • 0001795629 scopus 로고    scopus 로고
    • Classifying Services from a Consumer Perspective
    • Stell, Roxanne and Casey L. Donoho. 1996. "Classifying Services From a Consumer Perspective." Journal of Services Marketing 10 (6): 33-44.
    • (1996) Journal of Services Marketing , vol.10 , Issue.6 , pp. 33-44
    • Stell, R.1    Donoho, C.L.2
  • 74
    • 0002219359 scopus 로고
    • Fifteen Years after Breaking Free: Services Then, Now and Beyond."
    • Eds. Teresa A. Swartz, David E. Bowen, and Stephen W. Brown. Greenwich, CT: JAI
    • Swartz, Teresa A., David E. Bowen, and Stephen W. Brown. 1992. "Fifteen Years After Breaking Free: Services Then, Now and Beyond." In Advances in Services Marketing and Management: Research and Practice. Eds. Teresa A. Swartz, David E. Bowen, and Stephen W. Brown. Vol. 1. Greenwich, CT: JAI, 1-21.
    • (1992) Advances in Services Marketing and Management: Research and Practice , vol.1 , pp. 1-21
    • Swartz, T.A.1    Bowen, D.E.2    Brown, S.W.3
  • 75
    • 84989038028 scopus 로고
    • Determinants of Foreign Investment of U.S. Advertising Agencies
    • Terpstra, Vern and Chwo-Ming Yu. 1988. "Determinants of Foreign Investment of U.S. Advertising Agencies." Journal of International Business Studies 19 (Spring): 33-46.
    • (1988) Journal of International Business Studies , vol.19 , Issue.SPRING , pp. 33-46
    • Terpstra, V.1    Yu, C.-M.2
  • 78
    • 34447171654 scopus 로고
    • The Internationalization of Service
    • Vandermerwe, Sandra and Michael Chadwick. 1989. "The Internationalization of Service." The Service Industry Journal 9 (January): 79-93.
    • (1989) The Service Industry Journal , vol.9 , Issue.JANUARY , pp. 79-93
    • Vandermerwe, S.1    Chadwick, M.2
  • 79
    • 0010779449 scopus 로고
    • "Counter-Competition Abroad to Protect Home Markets
    • Watson, Craig M. 1982. "Counter-Competition Abroad to Protect Home Markets." Harvard Business Review 65 (January-February): 40-42.
    • (1982) Harvard Business Review , vol.65 , Issue.JANUARY-FEBRUARY , pp. 40-42
    • Watson, C.M.1
  • 80
    • 24644512426 scopus 로고
    • Searching for Investments - The Race Is on, the Runners Should Be Wary
    • Weigand, Robert E. 1985. "Searching for Investments - The Race Is on, the Runners Should Be Wary." Business Horizons 28 (March-April): 46-52.
    • (1985) Business Horizons , vol.28 , Issue.MARCH-APRIL , pp. 46-52
    • Weigand, R.E.1
  • 81
    • 0002238970 scopus 로고
    • Foreign Investment by Service Firms: The Case of Multinational Advertising Agencies
    • Weinstein, Arnold K. 1977. "Foreign Investment by Service Firms: The Case of Multinational Advertising Agencies." Journal of International Business Studies 8 (Spring-Summer): 83-91.
    • (1977) Journal of International Business Studies , vol.8 , Issue.SPRING-SUMMER , pp. 83-91
    • Weinstein, A.K.1
  • 82
    • 85132295088 scopus 로고
    • Oligopolistic Reaction and Foreign Direct Investment: The Case of the U.S. Tire and Textile Industries
    • Fall
    • Yu, Chwo-Ming and Kiyohiko Ito. 1988. "Oligopolistic Reaction and Foreign Direct Investment: The Case of the U.S. Tire and Textile Industries." Journal of International Business Studies 19 (Fall): 449-460.
    • (1988) Journal of International Business Studies , vol.19 , pp. 449-460
    • Yu, C.-M.1    Ito, K.2
  • 83
    • 0002344732 scopus 로고
    • Problems and Strategies in Service Marketing
    • Spring
    • Zeithaml, Valarie A., A. Parasuraman, and Leonard L. Berry. 1985. "Problems and Strategies in Service Marketing." Journal of Marketing 49 (Spring): 33-46.
    • (1985) Journal of Marketing , vol.49 , pp. 33-46
    • Zeithaml, V.A.1    Parasuraman, A.2    Berry, L.L.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.