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Volumn 111, Issue 6, 2011, Pages 910-942

Supplier and customer involvement on new product performance: Contextual factors and an empirical test from manufacturer perspective

Author keywords

China; Customer involvement; Innovativeness; Modularity; Product development; Supplier involvement; Survey

Indexed keywords

CHINA; CUSTOMER INVOLVEMENT; INNOVATIVENESS; MODULARITY; SUPPLIER INVOLVEMENT;

EID: 79960713689     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635571111144973     Document Type: Article
Times cited : (93)

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