A Research Agenda for the Nexus of Product Development and Supply Chain Management Processes

Journal of Product Innovation Management

Volumn 20, Issue 5, 2003, Pages 333-336

  Huit, G Tomas M ^a   Swan, K Scott ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b William and Mary   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1542393696     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/1540-5885.00031     Document Type: Conference Paper

References (1)

1. Srivastava, R.K., Shervani, T.A. and Fahey, L. Marketing, Business Processes, and Shareholder Value: An Embedded View of Marketing Activities and the Discipline of Marketing. Journal of Marketing 63(special):168-179 (1999).