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Volumn 20, Issue 5, 2003, Pages 333-336

A Research Agenda for the Nexus of Product Development and Supply Chain Management Processes

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EID: 1542393696     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/1540-5885.00031     Document Type: Conference Paper
Times cited : (37)

References (1)
  • 1
    • 0033461744 scopus 로고    scopus 로고
    • Marketing, Business Processes, and Shareholder Value: An Embedded View of Marketing Activities and the Discipline of Marketing
    • Srivastava, R.K., Shervani, T.A. and Fahey, L. Marketing, Business Processes, and Shareholder Value: An Embedded View of Marketing Activities and the Discipline of Marketing. Journal of Marketing 63(special):168-179 (1999).
    • (1999) Journal of Marketing , vol.63 , Issue.SPEC. , pp. 168-179
    • Srivastava, R.K.1    Shervani, T.A.2    Fahey, L.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.