Integration of marketing domain and R&D domain in NPD design process

Industrial Management and Data Systems

Volumn 107, Issue 6, 2007, Pages 780-801

  Kang, Namwoo ^a   Kim, Junyoung ^a   Park, Yongtae ^a  

^a Seoul National University   (South Korea)

Author keywords

Conjoint analysis; Integration; Marketing; Product development; Research and development; Taguchi methods

Indexed keywords

MARKETING; PARAMETER ESTIMATION; PROBLEM SOLVING; RESEARCH AND DEVELOPMENT MANAGEMENT; SIGNAL TO NOISE RATIO; STRATEGIC PLANNING; TAGUCHI METHODS;

CONJOINT ANALYSIS; NEW PRODUCT DEVELOPMENT (NPD);

PRODUCT DEVELOPMENT;

EID: 34250824288     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570710758725     Document Type: Article

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