The impact of product innovativeness on the link between development speed and new product profitability

Journal of Product Innovation Management

Volumn 23, Issue 3, 2006, Pages 203-214

  Langerak, Fred ^a   Hultink, Erik Jan ^b  

^a ERASMUS UNIVERSITY   (Netherlands)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

DECISION THEORY; MANAGERS; MARKETING;

DECISION TOOLS; PRODUCT INNOVATIVENESS; PROFITABILITY;

PRODUCT DEVELOPMENT;

EID: 33646051961     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2006.00194.x     Document Type: Review

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