The effect of new product development technique on new product success in Spanish firms

Industrial Marketing Management

Volumn 31, Issue 3, 2002, Pages 261-271

  González, Francisco Javier Miranda ^a   Palacios, Tomás Manuel Baegil ^a  

^a UNIVERSITY OF EXTREMADURA   (Spain)

Author keywords

Information technologies; New product development; Spanish firms; Success factors; Time to market

Indexed keywords

EID: 0037089608     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(00)00150-4     Document Type: Article

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