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Volumn 27, Issue 5, 2011, Pages 1688-1696

Empirical investigation of customers' channel extension behavior: Perceptions shift toward the online channel

Author keywords

Behavioral intention; Customer channel extension; Online channel; Perceived service quality; Self efficacy

Indexed keywords

BEHAVIORAL INTENTION; CUSTOMER CHANNEL EXTENSION; ONLINE CHANNELS; SELF EFFICACY; SERVICE QUALITY;

EID: 79960220022     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2011.02.007     Document Type: Conference Paper
Times cited : (38)

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