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Volumn 85, Issue 3, 2009, Pages 376-390

Reciprocal Effects Between Multichannel Retailers' Offline and Online Brand Images

Author keywords

Biased assimilation; Brand image; Impact minimization; Multichannel; Reciprocal effects

Indexed keywords


EID: 69349092191     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2009.05.011     Document Type: Article
Times cited : (170)

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