Online purchase intentions: A multi-channel store image perspective

Information and Management

Volumn 46, Issue 2, 2009, Pages 77-82

  Verhagen, Tibert ^a   van Dolen, Willemijn ^b  

^a VU University   (Netherlands)

^b Business School   (Netherlands)

Author keywords

Bricks and clicks; Multi channel synergy; Offline store image; Online purchase intention; Online store image

Indexed keywords

BRICK; BRICKMAKING; BUILDING MATERIALS; ELECTRONIC COMMERCE; SALES;

EMPIRICAL RESEARCHES; MULTI-CHANNEL SYNERGY; NETHERLANDS; OFFLINE STORE IMAGE; ONLINE CUSTOMERS; ONLINE PURCHASE INTENTION; ONLINE STORE IMAGE;

RETAIL STORES;

EID: 63749091683     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2008.12.001     Document Type: Article

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