A (tentative) meta-analysis of the place marketing and place branding literature

Journal of Brand Management

Volumn 19, Issue 2, 2011, Pages 112-131

  Gertner, David ^a  

^a PACE UNIVERSITY   (United States)

Author keywords

branding; city branding; meta analysis; natio; place branding; place marketing

Indexed keywords

EID: 79960145401     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2011.13     Document Type: Article

References (221)

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