Australian student reactions to US tourism advertising: A test of advertising as public diplomacy

Place Branding and Public Diplomacy

Volumn 5, Issue 2, 2009, Pages 141-150

  Fullerton, Jami A ^a,d   Kendrick, Alice ^b   Kerr, Gayle ^c  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b SOUTHERN METHODIST UNIVERSITY   (United States)

^c QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^d OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Australia; Public diplomacy; Tourism advertising

Indexed keywords

EID: 67650500777     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2009.7     Document Type: Article

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