Who's your target? The creative class as a target group for place branding

Journal of Place Management and Development

Volumn 2, Issue 1, 2009, Pages 23-32

  Zenker, Sebastian ^a  

^a UNIVERSITY OF HAMBURG   (Germany)

Author keywords

Cities; Germany; Marketing; Skilled workers; Skills; Target audience

Indexed keywords

EID: 84993027298     PISSN: 17538335     EISSN: 17538343     Source Type: Journal    
DOI: 10.1108/17538330910942771     Document Type: Article

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