The role of place marketing as a competitive response by town centres to out-of-town retail developments

International Review of Retail, Distribution and Consumer Research

Volumn 14, Issue 4, 2004, Pages 457-477

  Warnaby, Gary ^a   Medway, Dominic ^b  

^a UNIVERSITY OF SALFORD   (United Kingdom)

^b University Business School   (United Kingdom)

Author keywords

Place marketing; Public relations; Regional shopping centres; Town centre management

Indexed keywords

EID: 33745239518     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/0959396042000260898     Document Type: Article

References (0)