Identity, image and brand: A conceptual framework

Place Branding and Public Diplomacy

Volumn 5, Issue 2, 2009, Pages 118-125

  Stock, Felix ^a,b  

^a UNIVERSITY OF MÜNSTER   (Germany)

^b NONE   (Germany)

Author keywords

Branding; Conceptual framework; Nation image management

Indexed keywords

EID: 67650457561     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2009.2     Document Type: Article

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