Investor/based place brand equity: A theoretical framework

Journal of Place Management and Development

Volumn 2, Issue 1, 2009, Pages 70-84

  Kalandides, Ares ^a   Jacobsen, Björn P ^a  

^a UNIVERSITY OF DUNDEE   (United Kingdom)

Author keywords

Brand equity; Cities; Direct investment; Economic development; International investments

Indexed keywords

EID: 84992963158     PISSN: 17538335     EISSN: 17538343     Source Type: Journal    
DOI: 10.1108/17538330910946029     Document Type: Article

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