The automatic country-of-origin effects on brand judgments

Journal of Advertising

Volumn 34, Issue 1, 2005, Pages 87-97

  Liu, Scott S ^a   Johnson, Keith F ^b  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

^b UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 18744414276     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2005.10639183     Document Type: Article

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