Innovations in retail pricing and promotions

Journal of Retailing

Volumn 87, Issue SUPPL. 1, 2011, Pages

  Grewal, Dhruv ^a   Ailawadi, Kusum L ^b   Gauri, Dinesh ^c   Hall, Kevin ^d   Kopalle, Praveen ^b   Robertson, Jane R ^e  

^a BABSON COLLEGE   (United States)

^b DARTMOUTH COLLEGE   (United States)

^c SYRACUSE UNIVERSITY   (United States)

^d The Integer Group   (United States)

^e Dallas Market Center   (United States)

Author keywords

Pricing; Promotion; Retail strategy; Retail technology; Targeting; Value

Indexed keywords

EID: 79960136317     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.04.008     Document Type: Article

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