Strategic online and offline retail pricing: A review and research agenda

Journal of Interactive Marketing

Volumn 24, Issue 2, 2010, Pages 138-154

  Grewal, Dhruv ^a   Janakiraman, Ramkumar ^b   Kalyanam, Kirthi ^c   Kannan, P K ^d   Ratchford, Brian ^e   Song, Reo ^b   Tolerico, Stephen ^f  

^a BABSON COLLEGE   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

^c SANTA CLARA UNIVERSITY   (United States)

^d UNIVERSITY OF MARYLAND   (United States)

^e UNIVERSITY OF TEXAS AT DALLAS   (United States)

^f Sewell Automotive ^*  (United States)

Author keywords

Offline; Online; Promotion; Retail Pricing

Indexed keywords

EID: 77954845223     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2010.02.007     Document Type: Article

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