The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making

Journal of Marketing

Volumn 73, Issue 5, 2009, Pages 19-29

  Inman, J Jeffrey ^a,b   Winer, Russell S ^c,d   Ferraro, Rosellina ^a,e  

^a Department of Marketing ^*

^b UNIVERSITY OF PITTSBURGH   (United States)

^c Marketing Science Institute   (United States)

^d NEW YORK UNIVERSITY   (United States)

^e UNIVERSITY OF MARYLAND   (United States)

Author keywords

First moment of truth; In store decision making; Shopper insights; Shopper marketing; Unplanned purchases

Indexed keywords

EID: 70149101884     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.73.5.19     Document Type: Article

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