Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study

Journal of Retailing and Consumer Services

Volumn 14, Issue 1, 2007, Pages 35-44

  Bandyopadhyay, Subir ^a   Martell, Michael ^a  

^a INDIANA UNIVERSITY NORTHWEST   (United States)

Author keywords

Attitudinal loyalty; Behavioral loyalty; Brand loyalty; Market segmentation

Indexed keywords

CONSUMPTION BEHAVIOR; EMPIRICAL ANALYSIS; MARKET SYSTEM; THEORETICAL STUDY;

EID: 33750484663     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2006.03.002     Document Type: Article

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