Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes

European Journal of Marketing

Volumn 45, Issue 4, 2011, Pages 596-630

  Aspara, Jaakko ^a,b   Tikkanen, Henrikki ^a,c   Pöntiskoski, Erik ^a   Järvensivu, Paavo ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

^b NEW YORK UNIVERSITY   (United States)

^c ESCP EUROPE   (France)

Author keywords

Assets; Business development; Innovation; Markets; Strategic marketing; Technology led strategy

Indexed keywords

EID: 79953272143     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111111352     Document Type: Article

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