Consumer Bonding- A Conceptual Exploration

Journal of Relationship Marketing

Volumn 1, Issue 2, 2002, Pages 93-107

  Arantola, Heli ^a  

^a HANKEN Swedish School of Economics and Business Administration   (Finland)

Author keywords

Bond; Commitment; Consumer relationship marketing; Exit barrier; Relationship strength; Tie

Indexed keywords

EID: 85009629881     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v01n02_06     Document Type: Article

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