Toward a normative theory of normative marketing theory

Marketing Theory

Volumn 5, Issue 4, 2005, Pages 363-396

  Wilkinson, Ian F ^a   Young, Louise C ^b  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

adaptation; environment; networks; normative marketing theory; relationship marketing; resource advantage theory; strategy; systems theory; turbulence

Indexed keywords

EID: 84990378675     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593105058819     Document Type: Article

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