Why New Business Development Projects Fail: Coping with the Differences of Technological versus Market Knowledge

Long Range Planning

Volumn 41, Issue 1, 2008, Pages 55-73

  Burgers, J Henri ^a   Van Den Bosch, Frans A J ^a   Volberda, Henk W ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

ELECTRONICS INDUSTRY; MARKETING; PROFESSIONAL ASPECTS; SOCIETIES AND INSTITUTIONS; TECHNOLOGY;

MARKET KNOWLEDGE; NEW BUSINESS DEVELOPMENT; TECHNOLOGICAL KNOWLEDGE;

PROJECT MANAGEMENT;

BUSINESS DEVELOPMENT; KNOWLEDGE; PROJECT MANAGEMENT; TECHNOLOGY;

EID: 39149140981     PISSN: 00246301     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.lrp.2007.10.003     Document Type: Article

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