Trust-based segmentation: Preliminary evidence from technology-enabled bank channels

International Journal of Bank Marketing

Volumn 29, Issue 1, 2011, Pages 5-31

  Dimitriadis, Sergios ^a   Kouremenos, Athanasios ^b   Kyrezis, Nikolaos ^c  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

^b UNIVERSITY OF PIRAEUS   (Greece)

^c BANK OF GREECE   (Greece)

Author keywords

Banking; Internet; Market segmentation; Telephone banking; Trust

Indexed keywords

EID: 79551496148     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321111101356     Document Type: Article

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