Internet adoption as a two-stage transition: Converting internet non-users to internet users and to online buyers

International Journal of Market Research

Volumn 48, Issue 3, 2006, Pages 321-349

  Roy, Subroto ^a,b,c,d   Ghose, Sanjoy ^b  

^a UNIVERSITY OF NEW HAVEN   (United States)

^b UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

^c AMA CT   (United States)

^d School of Business   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33744981382     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530604800306     Document Type: Article

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