A familiarity-based trust model for effective selection of sellers in multiagent e-commerce systems

International Journal of Information Security

Volumn 6, Issue 5, 2007, Pages 333-344

  Zhang, Jie ^a   Ghorbani, Ali A ^b   Cohen, Robin ^a  

^a UNIVERSITY OF WATERLOO   (Canada)

^b UNIVERSITY OF NEW BRUNSWICK   (Canada)

Author keywords

E commerce; Familiarity; Multiagent systems; Trust

Indexed keywords

COMPUTER SIMULATION; CUSTOMER SATISFACTION; DATA STRUCTURES; MARKETING; MULTI AGENT SYSTEMS;

ELECTRONIC MARKETPLACES; FAMILIARITY-BASED TRUST MODEL;

ELECTRONIC COMMERCE;

EID: 34548139400     PISSN: 16155262     EISSN: 16155270     Source Type: Journal    
DOI: 10.1007/s10207-007-0025-y     Document Type: Conference Paper

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