Seeing is believing: The transitory influence of reputation information on E-Commerce trust and decision making: Research Note

Decision Sciences

Volumn 38, Issue 4, 2007, Pages 675-699

  Fuller, Mark A ^a   Serva, Mark A ^b   Benamati, John ^c  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b UNIVERSITY OF DELAWARE   (United States)

^c MIAMI UNIVERSITY   (United States)

Author keywords

And Trust Building Technologies; Commitment; Direct Experience; E commerce; Familiarity; Initial Trust; Reputation; Reputation Systems; Social Judgment Theory; Trust

Indexed keywords

EID: 36849069366     PISSN: 00117315     EISSN: 15405915     Source Type: Journal    
DOI: 10.1111/j.1540-5915.2007.00174.x     Document Type: Article

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