Trust - Current thinking and future research

European Journal of Marketing

Volumn 41, Issue 9-10, 2007, Pages 981-987

  Arnott, David C ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Marketing; Research; Trust

Indexed keywords

EID: 34548543322     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710773291     Document Type: Review

References (12)

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10. Rotter, J.B. (1967), "A new scale for the measurement of interpersonal trust", American Psychologist, Vol. 35, pp. 651-5.
11. Young, L. and Wilkinson, I. (1989), "The role of trust and cooperation in marketing channels: a preliminary study", European Journal of Marketing, Vol. 23 No. 2, pp. 109-22.
12. Zand, D.E. (1972), "Trust and managerial problem solving", Administrative Science Quarterly, Vol. 17, pp. 229-3 9.