Retail-consumer commitment and market segmentation

International Review of Retail, Distribution and Consumer Research

Volumn 12, Issue 3, 2002, Pages 261-279

  Iniesta, M Angeles ^a   Sánchez, Manuel ^a  

^a UNIVERSITY OF ALMERÍA   (Spain)

Author keywords

Bank Sector; Commitment; Consumer; Loyalty; Segmentation

Indexed keywords

EID: 33745837308     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960210139661     Document Type: Article

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