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Volumn 20, Issue 1, 2006, Pages 58-64

Customer development and retention on a Web-banking site

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EID: 32644478238     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/dir.20056     Document Type: Article
Times cited : (8)

References (9)
  • 3
    • 8844241588 scopus 로고    scopus 로고
    • E-metrics - Business metrics for the new economy
    • retrieved September 1, 2005
    • Cutler, M., & Sterne, J. (2000). E-Metrics - Business Metrics for the New Economy. NetGenesis white paper, retrieved September 1, 2005, from http://www.targeting.com/emetrics.pdf
    • (2000) NetGenesis White Paper
    • Cutler, M.1    Sterne, J.2
  • 6
    • 85032517286 scopus 로고    scopus 로고
    • A suitable research methodology for analyzing on-line banking behavior
    • Meer, G.J.L. van, & Raaij, W.F. van. (2004). A Suitable Research Methodology for Analyzing On-line Banking Behavior. Journal of Internet Banking and Commerce, Vol. 9(1). Available: http://www.arraydev.com/commerce/JIBC/0402- 04.htm
    • (2004) Journal of Internet Banking and Commerce , vol.9 , Issue.1
    • Van Meer, G.J.L.1    Van Raaij, W.F.2
  • 7
    • 0042628303 scopus 로고    scopus 로고
    • E-commerce 'stickiness' for customer retention
    • Nemzow, M. (1999). E-commerce 'Stickiness' for Customer Retention. Journal of Internet Banking and Commerce, Vol. 4(1). Available: http://www.arraydev.com/commerce/JIBC/9908-03.htm
    • (1999) Journal of Internet Banking and Commerce , vol.4 , Issue.1
    • Nemzow, M.1
  • 8
    • 0001564234 scopus 로고
    • Do you want to keep your customers forever?
    • Pine, B.J., Peppers, D., & Rogers, M. (1995). Do You Want to Keep Your Customers Forever? Harvard Business Review, March-April, 103-114.
    • (1995) Harvard Business Review , vol.MARCH-APRIL , pp. 103-114
    • Pine, B.J.1    Peppers, D.2    Rogers, M.3
  • 9
    • 32644480109 scopus 로고    scopus 로고
    • Customer retention in on-line retail
    • Wiegran, G., & Koth, H. (1999). Customer Retention in On-line Retail. Journal of Internet Banking and Commerce, Vol. 4(1). Available: http://www.arraydev.com/commerce/JIBC/9909-07.htm
    • (1999) Journal of Internet Banking and Commerce , vol.4 , Issue.1
    • Wiegran, G.1    Koth, H.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.