Antecedents of flow in online shopping: A test of alternative models

Information Systems Journal

Volumn 19, Issue 4, 2009, Pages 369-390

  Guo, Yi Maggie ^a   Poole, Marshall Scott ^b  

^a UNIVERSITY OF MICHIGAN DEARBORN   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

E commerce; Flow; Web site complexity; Web site design

Indexed keywords

EID: 67650306423     PISSN: 13501917     EISSN: 13652575     Source Type: Journal    
DOI: 10.1111/j.1365-2575.2007.00292.x     Document Type: Conference Paper

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