Market-driven product and service design: Bridging the gap between customer needs, quality management, and customer satisfaction

International Journal of Production Economics

Volumn 66, Issue 1, 2000, Pages 77-96

  Herrmann, Andreas ^a   Huber, Frank ^a   Braunstein, Christine ^a  

^a JOHANNES GUTENBERG UNIVERSITY   (Germany)

Author keywords

Conjoint analysis; Laddering interviews; Means end analysis; Product and Service design; Quality function deployment

Indexed keywords

EID: 0010684784     PISSN: 09255273     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0925-5273(99)00114-0     Document Type: Article

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