Marketing AIDS prevention: The differential impact hypothesis versus identification effects

Journal of Consumer Psychology

Volumn 6, Issue 4, 1997, Pages 389-411

  Basil, Michael D ^a   Brown, William J ^b  

^a UNIVERSITY OF DENVER   (United States)

^b REGENT UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21944440769     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp0604_04     Document Type: Article

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