Modeling persuasion in social advertising: A study of responsible thinking in antismoking promotion in eight eastern EU (European Union) member states

Journal of Advertising

Volumn 36, Issue 2, 2007, Pages 15-31

  Hassan, Louise M ^a   Walsh, Gianfranco ^b   Shiu, Edward M K ^c   Hastings, Gerard ^a,d   Harris, Fiona ^e  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b Institut für Integrierte Naturwissenschaften   (Germany)

^c UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^d Department of Marketing ^*

^e Institute of Educational Technology

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34547322936     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360201     Document Type: Review

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