Capturing the ripples: Addressing the sustainability of the impact of social marketing

Social Marketing Quarterly

Volumn 13, Issue 4, 2007, Pages 84-107

  Arulmani, Gideon ^a,b   Abdulla, Agisa ^c  

^a UNIVERSITY OF PORTSMOUTH   (United Kingdom)

^b The Promise Foundation   (India)

^c Bluemoss Consultants ^*  (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 53349114923     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000701678438     Document Type: Article

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