Who's afraid of that ad? Applying segmentation to the protection motivation model

Psychology and Marketing

Volumn 21, Issue 9, 2004, Pages 671-696

  Arthur, Damien ^a   Quester, Pascale ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4544338677     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20024     Document Type: Review

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