The influence of individual factors on the effectiveness of message content in antismoking advertisements aimed at adolescents

Journal of Consumer Affairs

Volumn 40, Issue 2, 2006, Pages 261-293

  Smith, Karen H ^a   Stutts, Mary Ann ^a  

^a TEXAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748306046     PISSN: 00220078     EISSN: 17456606     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2006.00058.x     Document Type: Article

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