Exploring the social and business returns of a corporate oral health initiative aimed at disadvantaged hispanic families

Journal of Consumer Research

Volumn 35, Issue 3, 2008, Pages 483-494

  Du, Shuili ^a   Sen, Sankar ^b   Bhattacharya, C B ^c  

^a SIMMONS COLLEGE   (United States)

^b CITY UNIVERSITY OF NEW YORK   (United States)

^c BOSTON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 53549103278     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/588571     Document Type: Article

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