Enlisting the influence of others: Alternative strategies for persuasive media campaigns

Journal of Applied Social Psychology

Volumn 36, Issue 2, 2006, Pages 269-296

  Morton, Thomas A ^a,b   Duck, Julie M ^a  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b UNIVERSITY OF EXETER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644987415     PISSN: 00219029     EISSN: 15591816     Source Type: Journal    
DOI: 10.1111/j.0021-9029.2006.00008.x     Document Type: Article

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