Shifting signals to help health: Using identity signaling to reduce risky health behaviors

Journal of Consumer Research

Volumn 35, Issue 3, 2008, Pages 509-518

  Berger, Jonah ^a   Rand, Lindsay ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 51449102006     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/587632     Document Type: Article

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