The interaction of message frames and reference points in prosocial persuasive appeals

Psychology and Marketing

Volumn 24, Issue 11, 2007, Pages 1001-1023

  Loroz, Peggy Sue ^a  

^a GONZAGA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 35548959476     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20193     Document Type: Article

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