메뉴 건너뛰기




Volumn 15, Issue 3, 2009, Pages 114-127

Implementing a community- based social marketing program to increase recycling

Author keywords

[No Author keywords available]

Indexed keywords


EID: 78649602500     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000903154618     Document Type: Article
Times cited : (36)

References (13)
  • 3
    • 36549006490 scopus 로고    scopus 로고
    • Using e-mail listservs to promote environmentally sustainable behaviors
    • Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13, 257-276.
    • (2007) Journal of Marketing Communications , vol.13 , pp. 257-276
    • Artz, N.1    Cooke, P.2
  • 4
    • 0017472917 scopus 로고
    • Self-efficacy: Toward a unifying theory of behavior change
    • Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavior change. Psychological Review, 84, 191-215.
    • (1977) Psychological Review , vol.84 , pp. 191-215
    • Bandura, A.1
  • 5
    • 0036555167 scopus 로고    scopus 로고
    • Social cognitive theory in cultural context
    • Bandura, A. (2002). Social cognitive theory in cultural context. Applied Psychology, 51, 269-290.
    • (2002) Applied Psychology , vol.51 , pp. 269-290
    • Bandura, A.1
  • 7
    • 0034471951 scopus 로고    scopus 로고
    • Expanding and evaluating motives for environmentally responsible behavior
    • De Young, R. (2000). Expanding and evaluating motives for environmentally responsible behavior. Journal of Social Issues, 56, 509-526.
    • (2000) Journal of Social Issues , vol.56 , pp. 509-526
    • de Young, R.1
  • 12
    • 84937290533 scopus 로고
    • Applying social and traditional marketing principles to the reduction of household waste
    • Shrum, L., Lowrey, T., & McCarty, J. (1995). Applying social and traditional marketing principles to the reduction of household waste. American Behavioral Scientist, 38, 646-657.
    • (1995) American Behavioral Scientist , vol.38 , pp. 646-657
    • Shrum, L.1    Lowrey, T.2    McCarty, J.3
  • 13
    • 21844510725 scopus 로고
    • Understanding household garbage reduction behavior: A test of an integrated model
    • Taylor, S., & Todd, P. (1995). Understanding household garbage reduction behavior: A test of an integrated model. Journal of Public Policy & Marketing, 14, 192-204.
    • (1995) Journal of Public Policy & Marketing , vol.14 , pp. 192-204
    • Taylor, S.1    Todd, P.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.