A multidimensional framework of web browsers' trust and distrust of banner advertisements

International Journal of Business Information Systems

Volumn 5, Issue 1, 2010, Pages 19-33

  Bunker, Matthew P ^a   Bartholomew, Darrell E ^b  

^a UNIVERSITY OF NORTHERN IOWA   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Banner advertisement; Click through rate; Distrust; Internet; Trust

Indexed keywords

EID: 77957661697     PISSN: 17460972     EISSN: 17460980     Source Type: Journal    
DOI: 10.1504/IJBIS.2010.029478     Document Type: Article

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