Implicit memory measures for web advertising effectiveness

Journalism and Mass Communication Quarterly

Volumn 84, Issue 1, 2007, Pages 7-23

  Yoo, Chan Yun ^a  

^a UNIVERSITY OF KENTUCKY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING; MEMORY; WORLD WIDE WEB;

EID: 34447290709     PISSN: 10776990     EISSN: None     Source Type: Journal    
DOI: 10.1177/107769900708400102     Document Type: Article

References (58)

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