Evaluating the efficiency of Internet banner advertisements

Journal of Business Research

Volumn 60, Issue 4, 2007, Pages 365-370

  Lohtia, Ritu ^a   Donthu, Naveen ^a   Yaveroglu, Idil ^b  

^a GEORGIA STATE UNIVERSITY   (United States)

^b AMERICAN UNIVERSITY   (United States)

Author keywords

Data envelopment analysis; Effectiveness; Efficiency; Internet banner advertisements

Indexed keywords

EID: 33847616006     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.10.023     Document Type: Article

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