Building online brands through brand alliances in internet

European Journal of Marketing

Volumn 42, Issue 9-10, 2008, Pages 954-976

  Delgado Ballester, Elena ^a   Hernández Espallardo, Miguel ^a  

^a UNIVERSITY OF MURCIA   (Spain)

Author keywords

Brand equity; Brand loyalty; Customer behaviour; Internet; Online operations

Indexed keywords

EID: 51749109348     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810891091     Document Type: Article

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