The Exposure Effect of Unclicked Banner Advertisements

Advances in International Marketing

Volumn 18, Issue , 2007, Pages 211-229

  Yoon, Hee Sook ^a   Lee, Doo Hee ^a  

^a NONE

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EID: 33847230602     PISSN: 14747979     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1474-7979(06)18009-6     Document Type: Review

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